Privacy Policy

Effective Date: October 6, 2026

This Privacy Policy explains how NETGAINS TECH LLC ("NETGAINS TECH," "we," "us," or "our") collects, uses, discloses, retains, and protects information when merchants install or use our Shopify apps, websites, services, and related support offerings (collectively, the "Apps"). This policy applies to all Shopify apps operated by NETGAINS TECH LLC, including AltText Studio.

This Privacy Policy is intended to help merchants understand our data practices for Shopify app launch and ongoing app use. It is not legal advice.

Information We Collect

The information we collect depends on the Apps a merchant installs, the permissions granted to those Apps, and the features the merchant chooses to use.

Information Collected Through Shopify APIs

Our Apps may collect or access information from a merchant's Shopify store through Shopify APIs where required to provide app functionality. Depending on the installed App and granted permissions, this may include:

Store information, such as shop domain, store identifier, locale, and app installation status.
Product and catalog information, such as product titles, handles, descriptions, variants, images, media, alt text, collections, and related product metadata.
File and media information, such as Shopify-hosted file references, image metadata, image URLs, and alt text or accessibility-related fields.
Content information, such as articles, pages, blogs, collection content, and related image or media metadata.
App subscription, plan, billing status, app scope, and app uninstall information.
Information required by Shopify's mandatory compliance webhooks, including customer data requests, customer redaction requests, and shop redaction requests.

For AltText Studio, we primarily use Shopify API access to scan store images and related content, identify missing or weak image alt text, generate or apply merchant-configured alt text templates, update image alt text when requested by the merchant, and maintain scan history and app settings.

Information Provided Directly by Merchants

Merchants may provide information directly to us or within the Apps, including:

Contact information, such as name, email address, support email, or other support details.
Store preferences and app settings, such as alt text templates, formatting choices, scheduled scan preferences, notification settings, and plan selections.
Support communications, including messages, screenshots, diagnostic details, and other information merchants choose to share when contacting us.
Credentials, tokens, or keys that a merchant voluntarily configures inside an App, where a feature requires them. For example, an App may store a merchant-provided API key for a connected service if the merchant chooses to enable that integration.

Merchant-provided third-party API keys are used only to enable merchant-requested integrations or features, such as generating alt text through the merchant's own AI provider account. We do not use these keys to charge merchants outside Shopify, sell usage credits, or bypass Shopify Billing.

Information About Merchant Customers

Our Apps are designed to support merchant store operations and generally do not require us to collect customer personal information directly from storefront visitors. However, depending on the Shopify resources made available to an App and the data contained in store content, we may incidentally process personal information that merchants include in product content, images, files, pages, articles, or other store materials.

We also process Shopify privacy and compliance webhook requests that may relate to merchant customers, including customer data request and customer redaction webhooks. We use those requests only to locate, provide, delete, or anonymize relevant personal information as required by Shopify and applicable law.

Unless an App feature expressly says otherwise, our Apps do not place tracking cookies on merchant storefront visitors for behavioral advertising, and we do not sell merchant customer personal information.

Automatically Collected Information

When merchants use our Apps, we may automatically collect technical and usage information, including:

Log data, such as request timestamps, app routes used, error messages, diagnostic events, and IP addresses.
Device and browser information, such as browser type, operating system, and general technical environment.
App usage information, such as scans run, settings updated, actions completed, feature usage, and performance metrics.
Security and fraud-prevention information, such as authentication events, failed requests, suspicious activity indicators, and access logs.

We use this information to operate, secure, maintain, improve, and troubleshoot the Apps.

How We Use Information

We use collected information for the following purposes:

To provide, operate, maintain, and improve the Apps.
To authenticate merchants and maintain Shopify app sessions.
To scan Shopify resources, identify image alt text issues, generate or apply alt text, update merchant-requested content, and maintain scan history.
To store merchant preferences, templates, settings, plan status, and scheduled scan configuration.
To send service-related messages, such as app notices, support replies, scheduled scan notifications, billing or plan-related messages, and security alerts.
To provide support, troubleshoot issues, investigate errors, and respond to merchant requests.
To comply with Shopify requirements, including mandatory privacy webhooks and app lifecycle webhooks.
To protect the security, integrity, and reliability of our Apps and systems.
To comply with applicable laws, regulations, legal process, and enforceable governmental requests.

We do not use merchant or merchant customer personal information for purposes unrelated to providing and improving the Apps unless we have a lawful basis to do so.

All charges for paid app plans, subscriptions, or app features are processed through Shopify Billing. NETGAINS TECH LLC does not collect off-platform payments for access to Shopify app features.

How We Share Information

We may share information in the following limited circumstances:

Service providers: We may share information with vendors that help us host, operate, secure, email, monitor, analyze, or support the Apps. These providers may process information only as needed to provide services to us.
Shopify: We exchange information with Shopify as necessary to provide the Apps, authenticate app use, process app lifecycle events, support billing or subscriptions, and comply with Shopify platform requirements.
Legal and safety reasons: We may disclose information if required by law, subpoena, court order, legal process, or governmental request, or if we believe disclosure is necessary to protect rights, safety, security, or prevent fraud or abuse.
Business transfers: If we are involved in a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, information may be transferred as part of that transaction, subject to appropriate protections.

We do not sell personal information. We do not share personal information for cross-context behavioral advertising unless an App feature expressly discloses that practice and applicable consent or opt-out requirements are met.

Data Retention

We retain information only for as long as reasonably necessary to provide the Apps, maintain business records, comply with legal obligations, resolve disputes, enforce agreements, and protect our systems.

Typical retention practices include:

Shopify app session and authentication data is retained while the App is installed or as needed to maintain secure access.
Store settings, templates, scan history, and app configuration data are retained while the merchant uses the App.
Support communications are retained for as long as needed to provide support and maintain business records.
Logs and diagnostic data are retained for a limited period unless needed for security, debugging, legal compliance, or abuse prevention.
After app uninstall, we delete or anonymize store data according to our retention practices and Shopify's mandatory compliance requirements, unless retention is required by law or legitimate business needs.

Merchants may request deletion of applicable information by contacting us at [email protected].

Data Rights and Requests

Depending on location and applicable law, individuals may have rights to access, correct, delete, restrict, object to, or receive a copy of their personal information.

Merchants may contact us at [email protected] to make a privacy request. We may need to verify the request before responding. If a request concerns a merchant's customer, we may direct the requester to the applicable merchant or Shopify where appropriate, because the merchant typically controls the customer relationship.

We process Shopify mandatory privacy webhooks for:

Customer data requests.
Customer data redaction requests.
Shop data redaction requests.

International Data Transfers

NETGAINS TECH LLC is established in the United States. Information collected through the Apps may be processed and stored in the United States and other countries where we or our service providers operate. These countries may have data protection laws that differ from those in the merchant's jurisdiction.

Where applicable, we use appropriate safeguards for international transfers, such as contractual protections, standard contractual clauses, data processing terms, or other legally recognized transfer mechanisms.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure. These safeguards may include access controls, encryption where appropriate, secure authentication, monitoring, and limited access to production systems.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Cookies and Tracking Technologies

Our Apps may use cookies, session storage, or similar technologies as necessary for authentication, security, app functionality, preferences, and analytics. Unless an App feature expressly states otherwise, we do not use storefront tracking technologies to collect behavioral data from merchant customers for advertising purposes.

Marketing and Communications

We may send merchants service-related messages about the Apps, such as support replies, security notices, billing or plan updates, app changes, and scheduled scan notifications.

If we send promotional communications, merchants may opt out by following the unsubscribe instructions in the message or by contacting [email protected]. We may still send non-promotional service or transactional messages.

Children's Privacy

Our Apps are intended for use by businesses and Shopify merchants. They are not directed to children, and we do not knowingly collect personal information from children.

Merchant Responsibilities

Merchants are responsible for ensuring that their own use of our Apps complies with applicable privacy, data protection, consumer protection, accessibility, and marketing laws. Merchants are also responsible for providing any required notices or obtaining any required consents from their customers where their use of an App requires it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the effective date above. Material changes may also be communicated through the Apps, by email, or by other reasonable means.

Contact Us

For privacy questions, support requests, or data rights requests, contact:

NETGAINS TECH LLC
8 The Green Suite A
Dover, Delaware 19901
United States

Email: [email protected]